Published pricing
What it costs. No proposal games.
Concrete Coating Growth Foundation
Build the foundation once.
One-time build
$3,500
Custom website · SEO/AEO/GEO architecture · GBP · Analytics & tracking
01 · Custom conversion website
A site built for coating buyers, not a template.
A complete high-converting website built specifically for concrete coating businesses, with pages for the services people actually search for:
- Garage Floor Coatings
- Polyurea Coatings
- Polyaspartic Coatings
- Epoxy Flooring
- Basement Coatings
- Patio Coatings
- Commercial Coatings
- Warehouse Floors
- Shop Floors
- Industrial Floors
- Other applicable services
02 · SEO / AEO / GEO
Up to 250 strategic search pages.
These are not 250 copy-and-paste city pages. Each page serves actual search intent. They may include:
- Service + city pages
- Service-area pages
- Problem-based search pages
- Material pages
- Comparison pages
- Commercial-intent pages
- Educational search pages
- AI-answer content
- Long-tail search opportunities
Example page intents
Custom expansion plans available. The more qualified search territory you want to build into, the more aggressively we can expand your organic footprint. Rankings are never guaranteed.
03 · Google Business Profile
Setup and optimization included.
Your Business Profile is often the first thing a homeowner sees. We make it complete, consistent and connected to your site.
- Categories
- Services
- Service areas
- Description
- Products where appropriate
- Photos
- Website integration
- Tracking links
- Local consistency
- Review strategy
- Local search optimization
- AI search entity consistency
04 · Analytics & tracking
Know what actually made the phone ring.
Don't settle for “We sent you 30 leads.” Know:
- Where they came from.
- What campaign generated them.
- What landing page converted them.
- What service they wanted.
- What happened after they contacted you.
- Google Analytics 4
- Google Search Console
- Google Ads conversion tracking
- Phone tracking integration
- Form conversion tracking
- Landing page tracking
- UTM attribution
- Campaign attribution
- Lead source tracking
- Page-of-conversion tracking
| Source | Campaign | Landing page | Type | Status |
|---|---|---|---|---|
| Google Ads | Garage floors | /garage-floor-coatings | Call | Estimate scheduled |
| Organic | — | /polyurea-vs-epoxy | Form | Contacted |
| Business Profile | GBP website link | / | Call | Won |
| Google Ads | Commercial | /commercial-coatings | Form | New |
Growth management
After the foundation, we run the system.
Month-to-month
$1,500/mo
Ad spend paid separately. Included for Google Ads budgets up to $5,000/month.
Included every month
- Google Ads management
- Campaign optimization
- Search-query management
- Negative keyword management
- Geographic optimization
- Budget allocation
- Ad copy testing
- Landing page optimization
- Conversion monitoring
- Lead tracking
- Google review responses
- Polyurea Marketing Lead Catcher
- Website hosting
- Analytics monitoring
- Performance reporting
- Strategy
- Support
- 24–48 hour support-response window
Minimum Google ad spend
$1,000 / month
We do not accept Google Ads partnerships below $1,000/month in ad spend.
Why? We would rather turn away an account than accept a budget we do not believe gives the campaign enough room to produce meaningful data and lead volume. Our goal is to give the system enough opportunity to generate leads capable of making the marketing investment financially worthwhile.
Ad spend over $5,000 / month
$1,000 base + 10% of total ad spend
Example: $8,000/month Google Ads spend
Management: $1,000 + $800 = $1,800/month
Only applies when monthly ad spend exceeds $5,000. Up to $5,000: $1,500/month flat management.
Monthly Google Ads spend: $3,500
Ownership
Your website is yours.
If we build it, you keep it.
You own your completed website and client-facing digital assets, subject to applicable third-party platform and software licenses. We do not hold your website hostage if you stop marketing with us.
Polyurea Marketing retains ownership of its proprietary campaign systems, methodologies, internal operating systems, campaign intelligence, proprietary data structures and internal campaign data. We never claim ownership of your trademarks, customer lists or content you supply.
| Situation | Price | What it covers |
|---|---|---|
| Active marketing client | Included | Hosting included with active $1,500/mo marketing. |
| After marketing ends | $50/mo | Hosting only. Does not include edits, updates, content changes or maintenance requests. |
| Optional maintenance | $150/mo | Includes an agreed number of routine website changes and updates. |
After marketing ends, hosting keeps the site live only. Maintenance: includes an agreed number of routine website changes and updates.
Month-to-month
No long-term marketing contract.
Marketing management is month-to-month. We believe the relationship should continue because the system is valuable, not because a contract traps you.
Reputation
Reviews compound. Responses show who you are.
Included
Google review responses
Professional responses to your Google reviews are included with active growth management, keeping your profile active and showing future customers how you treat people.
Optional add-on
Automated review requests
Automatically asks customers for an honest review after a completed job. Every customer is asked the same way, with no incentives and no filtering of unhappy customers.
Quoted on your strategy call
Pricing questions
How much does Polyurea Marketing cost?
The Concrete Coating Growth Foundation is $3,500 one time. Ongoing Google Ads and growth management is $1,500 per month for ad spend up to $5,000 monthly. Google Ads requires at least $1,000/month in ad spend. Above $5,000/month in spend, management is a $1,000 base fee plus 10% of total monthly ad spend.
Full answerHow much should a concrete coating company spend on Google Ads?
It depends on your market size, competition and how many jobs you can install. We require at least $1,000/month so the campaign has enough room to produce meaningful data and lead volume. For reference, ArmorShield Concrete Coatings spent $6.08K on Google Ads from July 18 – September 27, 2026.
Full answerHow many leads can a concrete coating company get from Google Ads?
Lead volume depends on budget, market demand, competition, your website and how fast you follow up. Nobody can honestly promise a number before seeing your market. One real data point: from July 18 – September 27, 2026, ArmorShield's Google Performance Max campaign recorded 65.97 conversions on $6.08K in spend, and a separate Search campaign drew 443 clicks on $3.31K over the same period. Separately, from June 1 – September 1, 2026, its Meta campaigns produced 60 verified leads. The two platforms are reported independently and not added together.
Full answerWhy am I getting bad Google Ads leads?
Common causes are broad match without enough negative keywords, poor geographic targeting, sending traffic to a generic homepage, and tracking that counts junk as conversions. Search-query management and a proper negative keyword strategy usually fix more than raising the budget.
Full answerWhat should a concrete coating lead cost?
It varies widely by market, season, competition and targeting, so any quoted number without seeing your market is a guess. The more useful question is what a lead is worth to you: your average job value times your close rate. We do not guarantee a cost per lead.
Full answerHow do I know whether my marketing is profitable?
Track each lead from source to outcome: which campaign and page it came from, whether it became an estimate and whether it became a job. Compare revenue from won jobs against total marketing cost. Without that tracking, you are guessing.
Full answer
Ready to build a real growth system?
Book a strategy call. We will look at your market, your current marketing and whether your territory is available.