Sample client report
August 2026 report
Demo Concrete Coatings · the same report our clients get in their portal each month.
Summary
August produced 64 valid leads and 8 won jobs, the strongest month so far. Cost per won job fell as the close rate improved. Response time is down to 18 minutes; the goal for September is under 15.
The bottom line
Total Ad Spend
Google Ads spend plus Meta Ads spend. Not combined with platform conversions.$4,080
Valid Leads
Real inquiries from every source. Spam, duplicates and test submissions are excluded.64
Cost Per Valid Lead
Total ad spend ÷ valid leads from Google Ads and Meta Ads.$80
Jobs Won
8
Estimates Scheduled
28
Cost Per Won Job
Total ad spend ÷ jobs won from paid leads.$510
Close Rate
Jobs won ÷ estimates completed.34.8%
Avg Response Time
18 min
Where leads came from
- Meta Ads26
- Google Ads25
- Organic search7
- Direct / referral3
- Google Business Profile3
Advertising
| Campaign | Spend | Clicks | Valid leads | Won |
|---|---|---|---|---|
| Search | Garage Floor Coatings | $1,860 | 255 | 15 | 4 |
| Search | Patio & Pool Deck Coatings | $930 | 151 | 10 | 1 |
| Search | Brand | $310 | 149 | 0 | 0 |
| Campaign | Spend | Clicks | Valid leads | Won |
|---|---|---|---|---|
| Lead Form | Garage Floor Offer | $645 | 443 | 17 | 3 |
| Retargeting | Project Gallery | $335 | 207 | 9 | 0 |
Top website pages
| Page | Visits | Calls + forms | Valid leads |
|---|---|---|---|
| Home | 722 | 37 | 9 |
| Garage Floor Coating in Phoenix | 662 | 30 | 14 |
| Polyurea vs Epoxy: Which Lasts Longer? | 388 | 20 | 3 |
| Patio & Pool Deck Coatings | 316 | 21 | 11 |
| Concrete Coatings in Scottsdale | 222 | 15 | 1 |
| Concrete Coatings in Mesa | 158 | 9 | 0 |
| Project Gallery | 132 | 4 | 0 |
| Free Estimate | 86 | 4 | 0 |
Work completed
Responded to all new Google reviews
Shows future customers you care after the sale.
Published "What does a garage coating cost in Phoenix?"
Pre-qualifies homeowners on budget before they call.
Published Chandler service-area page
Expands local search coverage.
Restructured patio campaign by service
Ads now match exactly what the homeowner searched.
Up next
Contact the 12 leads still waiting for a first call
Several inquiries from the last 48 hours have not been contacted yet.
Launch fall garage floor promotion
Time-limited offer across Google and Meta before holiday season.
Enter job values for estimates still pending
Six completed estimates are awaiting a decision. Mark them won or lost when they close.
Publish Tempe and Glendale service-area pages
Two more city pages to expand local search coverage.
Test a second Meta video ad
Customer testimonial video against the current owner walkthrough.
Connect Google Search Console
Replace manually-entered organic data with a live connection.
These figures were locked when the report was reviewed, so they will not change if data is corrected later.
Want this for your coating business?
Every client gets a live dashboard plus a reviewed report like this one, from ad click to closed job.
Book a strategy call