Real ArmorShield case study

ArmorShield Concrete Coatings: verified results, reported channel by channel.

60 verified Meta leads, 65.97 recorded Google Ads conversions and growth from about 27 to 100+ five-star Google reviews — each measured on its own platform.

Veteran-owned
One-day installations
Lifetime transferable warranty
Concrete coating contractor

The ArmorShield system

Four parts. One connected system.

Each part is measured on its own terms. The channels are shown side by side, not added together.

From ~27 reviews to 100+ five-star.

ArmorShield began working with Tech Turtle / Polyurea Marketing’s system with approximately 27 Google reviews in May 2026 and later surpassed 100 five-star Google reviews.

May 2026
~27
Google reviews
June / July / August
Marketing + lead flow + customer experience + review growth
September 2026
100+
Five-star Google reviews · 5.0 rating

Meta / Facebook lead generation

60 verified leads.
$1,209.38 in ad spend.

Reporting period · June 1 – September 1, 2026

Verified Facebook leads

$1,209.38

Total Meta ad spend

Approx.

$20.16

Approx. cost per lead

90 days

Reporting window

From June 1 through September 1, 2026, ArmorShield Concrete Coatings generated 60 verified leads through Meta / Facebook advertising on $1,209.38 in ad spend.

That works out to approximately $20.16 in advertising spend per recorded lead.

These are leads — inquiries from homeowners — not customers, estimates or closed jobs.

Meta conversion path

Meta ad spend$1,209.38
Verified leads60
Approx. CPL$20.16

Next stages

ContactedAdditional verified sales-stage data coming soon
Estimate scheduledAdditional verified sales-stage data coming soon
Estimate completedAdditional verified sales-stage data coming soon
Job wonAdditional verified sales-stage data coming soon
RevenueAdditional verified sales-stage data coming soon

Google Ads performance

Google captured active search demand.

Reporting period · Performance Max · July 18 – September 27, 2026

75.4K

Performance Max impressions

2.5K

Performance Max clicks

65.97

Recorded conversions

$6.08K

Performance Max spend

Separate campaign · July 18 – September 27, 2026

Dedicated Search Campaign

443

Clicks from homeowners searching on Google

Total spend: $3.31K
Impressions: 10.5K
Average CPC: $7.47

This Standard Search campaign runs separately from the Performance Max campaign above and is reported on its own. Clicks are clicks — not calls, leads, booked estimates or closed jobs.

“Recorded conversions” is the count Google Ads reports for the configured conversion actions. We do not relabel it as leads, calls or sales until the conversion-action breakdown is published.

Channel roles

Two channels.
Two different jobs.

Meta / Facebook

June 1 – September 1, 2026

Purpose

Create demand
Reach homeowners
Introduce the offer
Generate inquiries
Build awareness

Verified

60 leads
$1,209.38 spend
~$20.16 CPL

Google Search

July 18 – September 27, 2026

Purpose

Capture active demand
Reach people already searching
Drive calls
Drive website conversions
Capture high-intent searches

Verified

75.4K impressions
65.97 recorded conversions
$6.08K Performance Max spend
443 Search clicks (separate campaign)

Meta helped create and capture demand from homeowners before they necessarily searched for a coating company.

Google Search helped capture people actively looking for coating services.

The website, tracking, reputation and follow-up infrastructure connected both channels.

Reported separately. Meta and Google performance are reported independently because each advertising platform uses its own attribution methodology. These figures are never added together.

Website + conversion infrastructure

The site both channels sent traffic to.

A conversion-focused website built for ArmorShield, with clear calls to action on desktop and mobile and tracking on the actions that matter.

Google Business Profile

Where the reviews live and local searches land.

The Google Business Profile was optimized and kept active so the growing review count was visible to homeowners at the moment they compared coating companies in the area.

Lead tracking / follow-up

Every lead tied back to where it came from.

Conversion tracking and lead-source attribution were set up so Meta leads and Google conversions could each be reported from their own platform — which is exactly why this case study can show them separately and honestly.

The evidence

Don't take our word for it.

See the data. See the leads.
See what the client was saying while it was happening.

Category 1 · Ad platform proof

Meta Ads reporting screenshot, Campaign view · date range not shown — Meta Ads Manager campaign view for ArmorShield: 60 Meta leads across three lead campaigns (46 + 13 + 1). The screenshot does not show its date range.

Google Ads · Performance Max reporting screenshot, Jul 18 – Sep 27, 2026 — Performance Max campaign overview: 2.5K clicks, $6.08K cost and 66 recorded conversions. Cropped to the overview; numbers unedited.

Google Ads · Search reporting screenshot, Jul 18 – Sep 27, 2026 — Separate Standard Search ad group: 443 clicks at a $7.47 average CPC, $3.31K cost. Cropped to the overview; numbers unedited.

Screenshots are shown exactly as exported from each platform. Numbers inside them are never edited.

Category 2 · Real client text exchanges

What the client was saying
while the results were happening.

“You’re a good man. And a great friend. I don’t use the friend term loosely.”
August 2026
“You’re a good man. And a great friend. I don’t use the friend term loosely.”
A new lead, scheduled — a big job from as far away as Manitowoc.
Summer 2026
A new lead, scheduled — a big job from as far away as Manitowoc.
The owner referred another local business owner to us.
Sep 19, 2026
The owner referred another local business owner to us.
A lead we forwarded reached him at the Badger game — and he took the call.
Sep 19, 2026
A lead we forwarded reached him at the Badger game — and he took the call.

Real client communications shared with permission. Personal or customer information may be redacted for privacy.

Category 3 · Lead evidence

Real leads. Real timestamps.
Real campaigns.

Demonstration layout · sanitized records coming soon

Demonstration rows showing the lead evidence layout. Not real records.
Date	Platform	Service	Location	Source	Status
Jun 12, 2026	Meta	Garage Floor	[City Redacted]	Facebook Lead Ad	Lead
Jun 18, 2026	Meta	Concrete Coating	[City Redacted]	Facebook Lead Ad	Lead

Date
Jun 12, 2026
Platform
Meta
Service
Garage Floor
Location
[City Redacted]
Source
Facebook Lead Ad
Status
Lead
Date
Jun 18, 2026
Platform
Meta
Service
Concrete Coating
Location
[City Redacted]
Source
Facebook Lead Ad
Status
Lead

Customer names, phone numbers and email addresses are removed or redacted from public case-study materials.

Beyond ArmorShield · Google reviews of Tech Turtle

What other business owners say
about working with Logen.

Five-star Google reviews left for Tech Turtle by clients across different industries. They review our work with each business, not ArmorShield's results.

“Logen is an absolutely amazing resource and friend in business! He’s invested so much work into my website and it looks incredible. The skills and resources he and his team have are limitless. Amazing!”
Matt JonesGoogle review
“My wife an i initially created our own webpage for our business T&A Contracting and over the years we realized it was missing something. Ironically I met Mr.Logan while bidding a job and he introduced himself and explained the kind of work he does and what he could offer. Not 48hrs later he delivered a very detailed webpage and we were absolutely thrilled. Any marketing or design that we consider Tech Turtle will be our first stop! Thank you Logan, we appreciate the effort you put into our project.”
Tommy CekoshT&A Contracting · Google review
“We had a decent amount of traffic before but no conversions. After the changes, we’re actually turning visitors into paying customers. That’s what matters.”
Bryan JordanGoogle review
“Had the pleasure working with Logan twice now and both times he has brought life to the room and has made the process painless. He doesn’t stop until the job is done and the client is happy and comfortable with what it is they are working towards. Logan is someone I would consider a staple and a model in good work ethic and integrity in everything he does and would recommend working with him no matter what what field you are working with him in.”
Scout HolsteadGoogle review
“I couldn’t be more impressed with this website and the team behind it. The site itself is clean, easy to navigate, and extremely user-friendly. Everything is well organized, making the entire process smooth and stress-free.”
Draven MabieGoogle review
“These guys are amazing to work with! They listen and then provide you with different avenues to help address the problem you are having! Highly recommend!”
Nancy BrownGoogle review
“Helped improve SEO and generated more online inquirie. Thanks Logen!”
Chucky WenselGoogle review
“Absolutely win!! I had a fantastic experience. Very knowledgeable, and efficient. Fantastic work ethic. 6/5 bonus star for top notch service with a smile!! Thanks again!!!”
Steve SchweigerGoogle review

Reviews are quoted word for word from Google, spelling included. Emoji removed from one review.

Want to see what this could look like in your market?

We'll look at your market, competition, service area, website and advertising opportunity before deciding whether we're a fit.

Book a Strategy Call Text Logen715-409-6466

Client video

Hear it from ArmorShield.

A conversation with ArmorShield about working together will be published here in their own words.

Client video coming soon

ArmorShield Concrete Coatings

How we verify this case study

No invented numbers.
No blended attribution.
No mystery math.

Performance metrics shown in this case study are taken from the client's advertising platforms and supporting lead records.

Meta and Google performance are reported independently because each advertising platform uses its own attribution methodology.

Lead, estimate, job and revenue figures are only published when supported by verifiable records or confirmed by the client.

What we learned

Three takeaways from the ArmorShield build.

Different channels do different jobs.

Meta reached homeowners who were not searching yet. Google reached people who already were. Judging both by one number would have hidden what each was good at.

Reputation compounds.

Going from about 27 to 100+ five-star reviews changed what every ad click landed on. The same traffic meets a far more convincing profile.

Measurement comes before scaling.

Because tracking was installed first, each platform could be reported on its own. Without it, this page would be guesswork.

Results shown reflect ArmorShield Concrete Coatings during the stated reporting periods. Individual results vary based on market, competition, budget, offer, seasonality, sales process, follow-up, service quality and other factors. Polyurea Marketing does not guarantee specific lead volume, revenue, rankings, cost per lead or advertising results.

Questions about this case study? Text Logen Doiel at 715-409-6466.

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