Quick answer
The minimum is $1,000 per month in Google ad spend, paid directly to Google and separate from the management fee. Below that, most coating markets do not produce enough clicks and conversions for the campaign to learn and be optimized, so the budget tends to be spent without useful data.
The full answer
The minimum protects you. A campaign starved of data looks like it is failing when it has never had a real chance to work.
Many clients spend more. What is right for you depends on your market and install capacity, which is what the strategy call is for.
Go deeperHow to Get More Concrete Coating Leads in 2026
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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