Concrete coating marketing. Built different.
The growth system built for concrete coating contractors.
Polyurea Marketing combines your website, Google Ads, organic search presence, AI search visibility, reputation, tracking and lead follow-up into one growth system built specifically for concrete coating companies.
Tired of hearing the same thing from every marketing company?
Don't chance it. Just text me at 715-409-6466 and let me know who you are.
Otherwise, like you, I'm probably not answering a random number either.
Real ArmorShield case study
ArmorShield Concrete Coatings
Meta / Facebook
June 1 – September 1, 2026
60
Verified Meta leads
$20.16
Approx. Meta CPL
Google Ads
July 18 – September 27, 2026
75.4K
Google Ads impressions
65.97
Recorded Google Ads conversions
Google Search campaign
July 18 – September 27, 2026
443
Clicks from Google search
$7.47
Average cost per click
Google reviews
September 2026
100+
Five-star Google reviews
5.0
Google rating
Meta and Google performance are reported independently because each advertising platform uses its own attribution methodology.
Featured Google review
“My wife an i initially created our own webpage for our business T&A Contracting and over the years we realized it was missing something. Ironically I met Mr.Logan while bidding a job and he introduced himself and explained the kind of work he does and what he could offer. Not 48hrs later he delivered a very detailed webpage and we were absolutely thrilled. Any marketing or design that we consider Tech Turtle will be our first stop! Thank you Logan, we appreciate the effort you put into our project.”
Real floors. No stock photos.
This is what your marketing should be selling.
Garage 
Patio 
Porch 
Commercial 
Interior 
Walkway 
Garage 
Porch 
Garage
The problem
You don't need another marketing company. You need the whole system to work.
Typical fragmented setup
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- Nobody knowing what actually worked
Polyurea Marketing
One connected contractor growth system.
- 01Traffic
- 02Landing page
- 03Lead
- 04Lead Catcher
- 05Follow-up
- 06Estimate
- 07Job
- 08Review
- 09More trust
- 10More leads
More reviews build more trust, which lifts conversion on the next click. That loop is the whole point.
Concrete Coating Growth Foundation
Build the foundation once.
One-time build
$3,500
Custom website · SEO/AEO/GEO architecture · GBP · Analytics & tracking
01 · Custom conversion website
A site built for coating buyers, not a template.
A complete high-converting website built specifically for concrete coating businesses, with pages for the services people actually search for:
- Garage Floor Coatings
- Polyurea Coatings
- Polyaspartic Coatings
- Epoxy Flooring
- Basement Coatings
- Patio Coatings
- Commercial Coatings
- Warehouse Floors
- Shop Floors
- Industrial Floors
- Other applicable services
02 · SEO / AEO / GEO
Up to 250 strategic search pages.
These are not 250 copy-and-paste city pages. Each page serves actual search intent. They may include:
- Service + city pages
- Service-area pages
- Problem-based search pages
- Material pages
- Comparison pages
- Commercial-intent pages
- Educational search pages
- AI-answer content
- Long-tail search opportunities
Example page intents
Custom expansion plans available. The more qualified search territory you want to build into, the more aggressively we can expand your organic footprint. Rankings are never guaranteed.
03 · Google Business Profile
Setup and optimization included.
Your Business Profile is often the first thing a homeowner sees. We make it complete, consistent and connected to your site.
- Categories
- Services
- Service areas
- Description
- Products where appropriate
- Photos
- Website integration
- Tracking links
- Local consistency
- Review strategy
- Local search optimization
- AI search entity consistency
04 · Analytics & tracking
Know what actually made the phone ring.
Don't settle for “We sent you 30 leads.” Know:
- Where they came from.
- What campaign generated them.
- What landing page converted them.
- What service they wanted.
- What happened after they contacted you.
- Google Analytics 4
- Google Search Console
- Google Ads conversion tracking
- Phone tracking integration
- Form conversion tracking
- Landing page tracking
- UTM attribution
- Campaign attribution
- Lead source tracking
- Page-of-conversion tracking
| Source | Campaign | Landing page | Type | Status |
|---|---|---|---|---|
| Google Ads | Garage floors | /garage-floor-coatings | Call | Estimate scheduled |
| Organic | — | /polyurea-vs-epoxy | Form | Contacted |
| Business Profile | GBP website link | / | Call | Won |
| Google Ads | Commercial | /commercial-coatings | Form | New |
Proprietary
The part we don't publish.
Polyurea Marketing has developed proprietary knowledge from operating inside the concrete coating marketing space. We deploy it for our partners.
We do not publish the playbook for competitors to copy.
- Keyword architecture(private)
- Negative keyword strategy(private)
- Campaign structure(private)
- Search-query methodology(private)
- Market analysis(private)
- Conversion methodology(private)
- Optimization process(private)
- Internal campaign data(private)
- Lead intelligence(private)
- Internal operating systems(private)
Growth management
After the foundation, we run the system.
Month-to-month
$1,500/mo
Ad spend paid separately. Included for Google Ads budgets up to $5,000/month.
Included every month
- Google Ads management
- Campaign optimization
- Search-query management
- Negative keyword management
- Geographic optimization
- Budget allocation
- Ad copy testing
- Landing page optimization
- Conversion monitoring
- Lead tracking
- Google review responses
- Polyurea Marketing Lead Catcher
- Website hosting
- Analytics monitoring
- Performance reporting
- Strategy
- Support
- 24–48 hour support-response window
Minimum Google ad spend
$1,000 / month
We do not accept Google Ads partnerships below $1,000/month in ad spend.
Why? We would rather turn away an account than accept a budget we do not believe gives the campaign enough room to produce meaningful data and lead volume. Our goal is to give the system enough opportunity to generate leads capable of making the marketing investment financially worthwhile.
Ad spend over $5,000 / month
$1,000 base + 10% of total ad spend
Example: $8,000/month Google Ads spend
Management: $1,000 + $800 = $1,800/month
Only applies when monthly ad spend exceeds $5,000. Up to $5,000: $1,500/month flat management.
Monthly Google Ads spend: $3,500
Ownership
Your website is yours.
If we build it, you keep it.
You own your completed website and client-facing digital assets, subject to applicable third-party platform and software licenses. We do not hold your website hostage if you stop marketing with us.
Polyurea Marketing retains ownership of its proprietary campaign systems, methodologies, internal operating systems, campaign intelligence, proprietary data structures and internal campaign data. We never claim ownership of your trademarks, customer lists or content you supply.
| Situation | Price | What it covers |
|---|---|---|
| Active marketing client | Included | Hosting included with active $1,500/mo marketing. |
| After marketing ends | $50/mo | Hosting only. Does not include edits, updates, content changes or maintenance requests. |
| Optional maintenance | $150/mo | Includes an agreed number of routine website changes and updates. |
After marketing ends, hosting keeps the site live only. Maintenance: includes an agreed number of routine website changes and updates.
Month-to-month
No long-term marketing contract.
Marketing management is month-to-month. We believe the relationship should continue because the system is valuable, not because a contract traps you.
Included with growth management
Leads are only valuable when someone follows up.
The Polyurea Marketing Lead Catcher tracks each lead from first contact to outcome, so you can see which marketing actually turns into estimates and jobs.
- Every call and form in one place
- Lead source and campaign attached
- Simple status pipeline
- See which campaigns produce estimates and jobs
- Nothing slips through the cracks
- Sample Lead AGarage floor coating · Google Ads · Call
- Sample Lead BBasement coating · Organic search · Form
- Sample Lead CCommercial floor · Business Profile · Call
- Sample Lead DPatio coating · Google Ads · Form
Reputation
Reviews compound. Responses show who you are.
Included
Google review responses
Professional responses to your Google reviews are included with active growth management, keeping your profile active and showing future customers how you treat people.
Optional add-on
Automated review requests
Automatically asks customers for an honest review after a completed job. Every customer is asked the same way, with no incentives and no filtering of unhappy customers.
Quoted on your strategy call
From the founder
A real person runs your account.
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one accountable partner for the whole growth system, instead of five vendors pointing at each other.
If you want to know whether this is a fit, skip the form. Text me, tell me who you are and where you work, and I'll reply.
Compare
Typical agency vs Polyurea Marketing.
| Capability | Typical agency | Polyurea Marketing |
|---|---|---|
| Built only for concrete coating contractors | ||
| Website, ads, SEO, reviews and tracking in one system | ||
| Lead tracked from source to job outcome | ||
| You own your website | ||
| Month-to-month management | ||
| Published pricing | ||
| Territory protection in approved markets | ||
| Real coating-company case study |
“Typical agency” describes a common generalist setup, not any specific company.
Territory protection
We work for you, not your competitor.
Once we partner with a concrete coating company in an approved market, we will not knowingly take on a direct competing concrete coating contractor within that protected market while our marketing partnership remains active.
Protected market boundaries are defined in writing before we start.
Questions
Straight answers.
How much does Polyurea Marketing cost?
The Concrete Coating Growth Foundation is $3,500 one time. Ongoing Google Ads and growth management is $1,500 per month for ad spend up to $5,000 monthly. Google Ads requires at least $1,000/month in ad spend. Above $5,000/month in spend, management is a $1,000 base fee plus 10% of total monthly ad spend.
Full answerHow much should a concrete coating company spend on Google Ads?
It depends on your market size, competition and how many jobs you can install. We require at least $1,000/month so the campaign has enough room to produce meaningful data and lead volume. For reference, ArmorShield Concrete Coatings spent $6.08K on Google Ads from July 18 – September 27, 2026.
Full answerHow many leads can a concrete coating company get from Google Ads?
Lead volume depends on budget, market demand, competition, your website and how fast you follow up. Nobody can honestly promise a number before seeing your market. One real data point: from July 18 – September 27, 2026, ArmorShield's Google Performance Max campaign recorded 65.97 conversions on $6.08K in spend, and a separate Search campaign drew 443 clicks on $3.31K over the same period. Separately, from June 1 – September 1, 2026, its Meta campaigns produced 60 verified leads. The two platforms are reported independently and not added together.
Full answerIs Google Ads or Facebook better for concrete coating companies?
Google Ads captures people who are already searching for a garage floor or concrete coating, so intent is usually higher. Facebook and Meta ads create demand by interrupting people who were not looking yet. Most coating companies should get search working first, then add Meta as a supporting channel once tracking is solid.
Full answerHow long does SEO take for a coating contractor?
Expect months, not weeks. New pages usually need time to be crawled, indexed and trusted before they rank consistently. That is why we run organic growth beside paid ads: ads produce leads now while the organic footprint builds underneath. We do not promise rankings.
Full answerHow many Google reviews should a concrete coating company have?
Enough that a homeowner comparing you against local competitors sees you as the obvious safe choice. There is no magic number, but reviews compound: more recent, detailed reviews generally help both conversion and local visibility. ArmorShield grew from approximately 27 reviews to 100+ five-star reviews.
Full answer
Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC. The same team, systems and accountability behind Tech Turtle Websites & Marketing.
Verify on Tech Turtle Websites & Marketing →
Ready to build a real growth system?
Book a strategy call. We will look at your market, your current marketing and whether your territory is available.