Sample report · Fictional sample data. No real client information is shown.
Monthly growth report
Your Coating Company
September 2026 · Austin, Texas · Published Oct 2, 2026 · Prepared by Polyurea Marketing
Summary
Ad spend$4,860
Valid leads84
Cost per valid lead$57.86
Estimates scheduled39
Jobs won14
Attributed revenue$61,400
Google reviews88 → 96
Avg response time11 min
Lead funnel
- Raw Inquiries93
- Valid Leads8490% of prior
- Contacted7185% of prior
- Estimates Scheduled3955% of prior
- Estimates Completed3179% of prior
- Jobs Won1445% of prior
Valid leads by source
- Google Ads3440%
- Meta Ads2935%
- Organic Search1113%
- Google Business Profile67%
- Direct / Referral45%
Google Ads
Spend$3,560
Clicks / CTR704 · 2.15%
Avg CPC$5.06
Recorded conversions42
Cost / conversion$84.76
Meta Ads
Spend$1,300
Reach54,600
Clicks / CTR1,710 · 1.86%
Meta-reported leads58
Meta CPL$22.41
Platforms count conversions differently. Valid leads are de-duplicated Lead Catcher records, not the sum of platform totals.
Organic, SEO & AI
Organic clicks486
Impressions / CTR38,900 · 1.25%
Average position16.8
Organic leads11
New pages14
AI referral sessions / leads28 · 2
Sales outcomes
Jobs won14
Attributed revenue$61,400
Average won job$4,385.71
Advertising ROAS12.6×
Advertising ROAS compares attributed revenue with ad spend. It does not represent net profit or full business ROI.
Work completed
- 42 negative keywords added
- 5 google ads copy tests
- 4 landing-page improvements
- 14 new seo / aeo / geo pages
- 4 google business profile posts
- 8 google review responses
- 3 conversion-tracking checks
- 2 mobile conversion improvements
- Meta creative testing
- Weekly analytics review
Next 30 days
- Increase Google budget toward the strongest converting services
- Test two new Meta before-and-after creatives
- Improve lead qualification
- Expand organic content into two neighboring markets
- Publish two real project case studies
- Continue review generation
- Analyze estimate-to-close rate
- Test landing-page messaging