Quick answer
Concrete coating marketing has three costs: the foundation (website, tracking, Business Profile), ongoing management, and the ad spend paid to Google or Meta. Many agencies bundle or hide these. At Polyurea Marketing the foundation is $3,500 one time, management is $1,500/month for ad spend up to $5,000, and Google ad spend starts at $1,000/month.
The full answer
When comparing quotes, separate the three layers. An agency charging a low monthly fee may be taking a large margin on ad spend, or may own the website you paid for. An agency charging a percentage of spend is paid more when you spend more, regardless of results.
| Layer | Price |
|---|---|
| Growth Foundation (website, pages, tracking, Business Profile) | $3,500 one time |
| Monthly management (ad spend up to $5,000) | $1,500/month |
| Monthly management (ad spend above $5,000) | $1,000 + 10% of ad spend |
| Minimum Google ad spend (paid to Google) | $1,000/month |
Everything, including hosting after marketing ends, is on the pricing page.
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About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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