Quick answer
A dedicated landing page, in almost every case. A page that matches the ad, for example garage floor coatings in your service area, answers exactly what the searcher wanted, shows relevant before-and-after photos and removes the distractions of a full homepage. It also makes tracking cleaner, so you can see which campaign and page produced each lead.
The full answer
Homepages are built to introduce a whole business. Landing pages are built to get one type of visitor to take one action. Someone who searched "polyaspartic garage floor near me" should not have to find the right page themselves.
What a coating landing page needs
- A headline that matches the search and the ad.
- Real before-and-after photos from your own jobs.
- Reviews and warranty information near the top.
- A tap-to-call phone number and a short estimate form.
- Answers to the common objections: cure time, durability, cost range.
See what a landing page is and what makes a coating website convert.
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About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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