Quick answer
Showing a realistic starting range or the factors that affect price usually helps. It filters out people looking for the cheapest option, builds trust with serious buyers and answers the question almost everyone has. Exact quotes still require an on-site look at square footage, concrete condition, cracks and moisture, so explain that clearly.
The full answer
Hiding all pricing does not stop people from comparing price; it just sends them to a competitor who explains it.
- Explain what changes the price: size, prep, repairs, system, finish.
- Offer a range or starting point only if you can honor it.
- Mention financing if you offer it.
- Pair price with warranty and proof so it is not the only thing compared.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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