Quick answer
Keep it short: name, phone, email, the service or area to be coated (garage, basement, patio, commercial) and the city or ZIP code. Optional fields like approximate size or preferred timing can help qualify leads, but every extra required field lowers completion. Collect the rest when you call them back.
The full answer
The form exists to start a conversation, not to replace the estimate. The detailed questions belong in the follow-up call.
- Required: name, phone, service type, location.
- Helpful but optional: size, timing, photos, how they heard about you.
- Hidden: source, campaign and landing page, captured automatically.
- Confirm the submission clearly and tell them what happens next.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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