Quick answer
Usually the traffic is the wrong traffic or the page is not convincing it. Common causes: the page is slow, the offer is unclear, there are no real photos or reviews, the phone number is hard to tap on mobile, the page does not match what they searched, the form is too long, or visitors come from outside your area. Tracking shows which one it is.
The full answer
Start by checking where visitors come from, which page they land on and where they leave. Traffic from irrelevant searches or other states will never convert, no matter how good the page is.
- Confirm tracking actually records calls and forms.
- Check traffic sources and locations.
- Test the site on your own phone on cellular data.
- Put proof and a tap-to-call button above the fold.
- Shorten the form.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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