Quick answer
Very important. Coating is a visual purchase, and a real before-and-after proves the transformation and your workmanship in a way copy cannot. Use photos from your own jobs, shot from the same angle in good light, and place them near the top of service pages and in ads. Never present stock photos as your own projects.
The full answer
- Shoot the before and after from the same spot.
- Include the garage door, walls or steps for scale and context.
- Label the service and, when appropriate, the area.
- Refresh them regularly; recent work signals an active business.
- Use them in Google Business Profile posts and Meta ads too.
Photos also feed organic and AI visibility when they sit on pages with real, descriptive context.
Go deeperHow to Get More Concrete Coating Leads in 2026
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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