Quick answer
Google Maps rankings are driven mainly by relevance, distance and prominence. For a coating contractor that means a complete, accurate Google Business Profile with the right categories and services, a steady flow of genuine reviews with responses, real project photos, consistent business information across the web and a website that supports the same services and areas.
The full answer
Distance from the searcher is the factor you control least. Relevance and prominence are where the work goes.
- Choose accurate primary and secondary categories.
- List every service you actually offer.
- Upload real project photos regularly.
- Ask every happy customer for a review, and respond to all reviews.
- Keep name, phone and service area identical everywhere.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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