Quick answer
They can, because coating is a visual purchase and a dramatic before-and-after stops people mid-scroll. Meta leads are usually earlier in the decision than Google Search leads, so they need fast, persistent follow-up. ArmorShield Concrete Coatings recorded 60 verified Meta leads on $1,209.38 in spend from June 1 to September 1, 2026.
The full answer
Meta's advantage is reach and creative. Its challenge is intent: many people who submit a Meta lead form were not actively shopping an hour earlier. That is not a flaw, but it changes how you follow up.
- Use your own real project photos and short videos.
- Ask a qualifying question or two on the form.
- Contact new leads quickly and follow up more than once.
- Judge Meta by estimates booked and jobs won, not just lead count.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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