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Should epoxy, polyurea and polyaspartic have separate service pages?

By Logen DoielUpdated Published

Quick answer

Usually yes, if you install them. Homeowners search each material differently, and many search "epoxy garage floor" when a polyurea or polyaspartic system may suit them better. Separate pages let you meet each search, explain the real differences in durability, cure time and UV stability, and guide people to the right system without confusing them.

The full answer

One combined "floor coatings" page tries to answer too many questions at once and ranks well for none of them. Separate pages also give your ads better landing pages.

  • Only publish pages for systems you actually install.
  • Include a comparison page for people deciding between them.
  • Link the material pages to your garage, basement and commercial service pages.
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Logen Doiel, Founder, Polyurea Marketing

About the author

Logen Doiel · Founder, Polyurea Marketing

Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.

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