Quick answer
At minimum: a homepage, a page for each service you offer (garage floors, basements, patios and pool decks, commercial), a page for each coating system you install, a gallery of real projects, reviews, an about page, a financing or warranty page if you offer them, service-area pages with real local content, an FAQ and a clear contact or estimate page.
The full answer
Every important page should map to something a customer searches for or a question they ask before hiring.
| Page type | Why it matters |
|---|---|
| Service pages | Match specific searches and ad campaigns |
| Material pages | Explain epoxy vs polyurea vs polyaspartic |
| Projects / gallery | Visual proof of your work |
| Service-area pages | Local relevance, when content is genuinely local |
| Reviews | Trust at the decision moment |
| FAQ | Answers objections and supports AEO |
| Estimate / contact | The conversion point |
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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