Quick answer
Often yes, once the foundation is ready. Google captures people already searching; Meta reaches homeowners before they search and keeps your work in front of them. Running both works best when each has its own landing pages, tracking and follow-up, and when results are measured separately instead of being added into one blended number.
The full answer
The order matters. Starting with Meta before your website, tracking and follow-up can handle volume usually produces a pile of leads nobody calls back. Starting with Google gives you higher-intent leads while you build the rest.
Keep the platforms separate
Meta and Google results are reported independently because the advertising platforms use different attribution methodologies. A homeowner can see a Meta ad and later click a Google ad; both platforms may claim credit.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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