Quick answer
Very important. Reviews influence whether a homeowner trusts you enough to call, they are a meaningful local search signal, and they make every ad and landing page more convincing. Recent, detailed reviews that mention the service and the result carry the most weight. How you respond to reviews shows future customers how you treat people.
The full answer
Coating is a large purchase for most homeowners, and the product is installed once. They are trusting you not to have it peel in two years. Reviews are how strangers borrow the trust your past customers already have.
Never buy reviews, offer incentives for reviews or filter who gets asked. It violates Google policy and puts the whole profile at risk. The Reputation service focuses on asking consistently and responding well.
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About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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