Quick answer
Phone calls from Google Ads are tracked two ways: calls placed directly from a call asset in the ad, and calls from the website after an ad click, usually measured with a Google forwarding number or call-tracking number on the landing page. Set a minimum call length so short or accidental calls are not counted as conversions.
The full answer
For many coating contractors, the phone is the most important conversion. If calls are not tracked, the campaign cannot optimize toward them, and you cannot tell whether your spend produced conversations or just clicks.
- Calls from ads: tracked through call assets.
- Calls from the website: a dynamic number that swaps in for ad visitors.
- Tap-to-call clicks: useful as a signal, but a click is not a completed call.
- Minimum duration: filters out wrong numbers and hang-ups.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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