Quick answer
GEO, or generative engine optimization, is making your business easy for AI tools such as ChatGPT, Gemini and Google AI Overviews to understand, trust and mention when they generate answers. It relies on crawlable content, consistent business information, specific service descriptions, first-hand expertise, real proof and reputation signals, rather than any special code or markup.
The full answer
Generative search tools summarize information from many sources. They tend to favor businesses that are clearly described, consistently listed and supported by evidence elsewhere on the web.
What GEO is not
There is no special "GEO schema," an llms.txt file does not guarantee inclusion, and repeating a keyword does not increase AI recommendations. Anyone promising guaranteed AI placement is guessing.
About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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