Quick answer
As many as you can make genuinely useful for places you actually serve and want work from, and no more. For most contractors that means starting with the core cities where you install most often, adding pages as you complete real projects in new areas. Copy-and-paste city pages are a waste of effort and can hurt the site.
The full answer
The right number comes from your service radius and the evidence you have, not from a package size. A page for a town where you have never installed a floor has little to say that is true and specific.
- Start with the cities that produce the most jobs.
- Add a page when you have real projects and local detail to support it.
- Merge or improve pages that get no impressions after a reasonable period.
Our foundation includes up to 250 strategic pages where appropriate. Those are service, material, problem and area pages, not 250 city swaps.
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About the author
Logen Doiel · Founder, Polyurea Marketing
Logen Doiel founded Polyurea Marketing to give concrete coating contractors one connected customer-acquisition system instead of a pile of disconnected vendors. He builds and manages the websites, Google Ads, organic search and lead tracking behind the ArmorShield Concrete Coatings case study. Polyurea Marketing is a specialized brand of Tech Turtle Marketing LLC.
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